World Thrombosis Day campaign announces updated strategic pillars to improve blood clot awareness and prevention

2024 campaign pillars emphasize new research and partner collaboration

CHAPEL HILL, NC, USA, (March 4, 2024) — World Thrombosis Day, a global awareness campaign led by the International Society on Thrombosis and Haemostasis (ISTH), announces updated strategic pillars for 2024 to continue its mission of shining a spotlight on blood clots and helping save lives.

Now in its eleventh year, World Thrombosis Day focuses on increasing public awareness of the significance, risks, signs and symptoms of blood clots, specifically venous thromboembolism (VTE) and atrial fibrillation. Blood clots are an often-overlooked urgent and growing health problem. Blood clots can form in, or travel to, the blood vessels in the arms/legs, lungs, brain, heart and other organs.

In recognition of Blood Clot Awareness Month in March, the World Thrombosis Day campaign unveils four new strategic pillars that emphasize enhanced research opportunities, increased partner collaboration and improved content that better serves its global community.

The updated campaign pillars for 2024 were developed under the guidance of the World Thrombosis Day Steering Committee, which is comprised of experts from 16 countries. Key pillars include:

• Enhance thrombosis research initiatives by highlighting and amplifying the World Thrombosis Day Steering Committee’s science and research through promotional campaigns and in collaboration with scientific journals.
• Partner collaboration and engagement by empowering partners and providing training to expand capacity with social media, media relations, advertising and more.
• Optimize campaign content by streamlining campaign materials, sharing partner resources more broadly, optimizing the website, and incorporating new technology to offer improved resources including a broader range of translated content.
• Global media activation to focus on scientific research and assisting partners in working with the media to tell their stories in various content formats.

“This year’s World Thrombosis Day strategic pillars will strengthen awareness, education, prevention and treatment across the world,” said Lana Castellucci, M.D., chair of the World Thrombosis Day Steering Committee. “It’s imperative that we continue our mission by placing an emphasis on capacity-building, mobilizing our partners’ impact and outreach, as well as supporting collaboration across the globe.”

To learn more about the World Thrombosis Day campaign, visit worldthrombosisday.org.

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About the International Society on Thrombosis and Haemostasis (ISTH)

Founded in 1969, the ISTH is the leading worldwide medical and scientific professional Society dedicated to advancing the understanding, prevention, diagnosis, and treatment of conditions related to thrombosis and hemostasis. The ISTH is an international professional membership that includes more than 7,000 clinicians, researchers, and educators working together to improve the lives of patients in more than 124 countries around the world. Among its highly regarded activities and initiatives are education and standardization programs, research activities, meetings and congresses, peer-reviewed publications, expert committees, and the annual World Thrombosis Day campaign on October 13. Visit ISTH online at www.isth.org.

CONTACT:

Melissa DiMercurio

Media Relations Manager, ISTH

Melissa_dimercurio@isth.org