Washington, D.C. (April 14, 2020) – The International Society on Thrombosis and Haemostasis (ISTH) selected Stanton Communications to help manage a global media relations program in support of the Society’s seventh annual World Thrombosis Day (WTD) campaign. A year-long campaign that culminates each year on October 13, WTD shines a spotlight on the burden of thrombosis, also known as blood clots, and the startling fact that one in four people worldwide die from conditions related to thrombosis.
Stanton Communications will provide media relations and strategic communications support in an effort to amplify global awareness of blood clots including the causes, risk factors, signs/symptoms and evidence-based prevention and treatment. With more than 900,000 people in the United States alone affected by blood clots each year, about 100,000 of those people will die, which is greater than the total number of people who lose their lives each year to AIDS, breast cancer, and motor vehicle crashes combined.
“Such statistics are staggering,” said Peter Stanton, Founder and Chief Executive Officer of Stanton Communications. “Equally alarming are the findings of an ISTH Ipsos-Reid survey that suggest only half of those polled were aware of the term ‘pulmonary embolism’ and a scant 44 percent knew the term ‘deep vein thrombosis.’ Meanwhile, the survey found 88 percent awareness of heart attack and 85 percent awareness of stroke. With respect to thrombosis, clearly, there is an important job to be done,” Stanton concluded.
To support the campaign in markets around the world, Stanton will engage partner agencies that are members of the firm’s two networks, PR World Alliance (https://prworldalliance.com) and The Network One (https://thenetworkone.com/). Together, the agencies will undertake additional education for healthcare professionals and public policy activities around patient safety, health literacy and universal health coverage.
“The WTD campaign is anchored firmly on the global health stage and continues to build momentum to draw attention across a broad swath of key audiences,” said Beverley Hunt, O.B.E., WTD Steering Committee Chair. “With a strong foundation in science, we look forward to working with Stanton Communications to create a groundswell of learning, ultimately saving lives in the process.”
To learn more about World Thrombosis Day and become involved, visit www.worldthrombosisday.org.
About World Thrombosis Day (WTD)
Launched in 2014 by the International Society on Thrombosis and Haemostasis and held annually on 13 October, World Thrombosis Day (WTD) aims to increase public, healthcare professional and health care systems’ awareness of thrombosis and, ultimately, to reduce deaths and disabilities from thromboembolic disease through a greater awareness of its causes, risk factors, signs and symptoms, and evidence-based prevention and treatment. WTD’s mission supports the World Health Assembly’s global target of reducing premature deaths by non-communicable disease by 25 percent by 2025, as well as the World Health Organization’s Thirteenth General Programme of Work 2019–2023, the Montevideo Roadmap 2018-2030 on NCDs and the Political Declaration of UNGA’ Third High-level Meeting on NCDs. Visit www.worldtthrombosisday.org for more information and to get involved.
About The International Society on Thrombosis and Haemostasis (ISTH)
Founded in 1969, the ISTH is the leading worldwide not-for-profit organization dedicated to advancing the understanding, prevention, diagnosis and treatment of conditions related to thrombosis and hemostasis. ISTH is an international professional membership organization with more than 5,000 clinicians, researchers and educators working together to improve the lives of patients in more than 100 countries around the world. Among its highly regarded activities and initiatives are education and standardization programs, clinical guidance and practice guidelines, research activities, meetings and congresses, peer-reviewed publications, expert committees and World Thrombosis Day on October 13. Visit ISTH online at www.isth.org.
About Stanton Communications
Stanton Communications, Inc. is a national public relations firm with multi-category expertise. The firm represents some of the world’s leading corporations, industry groups, and organizations and provides strategic counsel, marketing communications and public affairs services.
Stanton is active internationally through its membership in the global consortia of independent PR firms, PR World Alliance and The Network One. Now in its 30th year, Stanton remains intensely focused on client service excellence. For more information, visit www.stantoncomm.com.
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